AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
The print shop 23.112/18/2022 “As demand continues to exceed supply for these popular vehicles, dealers are adding market adjustments generally ranging from $2,000 to $10,000 on top of their MSRP, with markups being especially high for the V8 Wrangler Rubicon 392,” explained Brauer. The same was true of the Jeep Wrangler Unlimited, which averaged $8,877 above MSRP at 20 percent. While that sounds like Jeep’s pickup is the better bargain, its higher price tag effectively meant you’d be spending $8,478 in dealer markups. It was joined by the Jeep Gladiator which was typically listed at 18.5 percent above MSRP. Number one on the list was the Jeep Wrangler, trading at 24.4 percent above MSRP (which works out to an average premium of $8,433). “In today’s market, consumers are willing to pay well-above sticker price for new cars because inventory is so scarce and because they know that new car pricing is not expected to improve until 2023 at the earliest.” “Dealers have responded to market conditions by pricing cars above MSRP making a higher profit on specific models to help offset lower sales volumes from restricted new car production,” said iSeeCars Executive Analyst Karl Brauer. While iSeeCars attempted to mitigate this by excluding “low-volume models and heavy-duty vehicles” from its analysis, some of the entries are newer models people are scrambling to buy. However, there are also some vehicles that seem to be grotesquely overpriced no matter how you slice it and the matter typically comes down to how in-demand they happen to be. While that doesn’t mean it’s impossible to find something that won’t cost several thousand dollars more than it otherwise would have, it does mean you’re going to have to spend a lot more time shopping around before you uncover a bargain. The study, conducted by iSeeCars, analyzed 1.9 million new car listings found between July 1st and September 7th, 2022, and determined that the average vehicle is being priced 10 percent higher than the manufacturer recommends. But it’s nowhere near the gouging seen from select, in-demand models dealerships know they can screw you with. That’s a sizable hunk of cheddar and one that is going to be nearly impossible for most people to avoid. Though, be warned, you’re still probably better off driving whatever you have today because the national average still has vehicles listed 10 percent above MSRP. With automotive prices skyrocketing these last two years, you may have found yourself waiting out the market until wealthy business magnates, unaccountable banking institutions, and multinational monopolies have had their way with it – hoping beyond hope that they’ll be a modestly priced car for you to live in when the economic dust finally settles.īut what if you can’t wait that long and need something today? While may not be able to steer you toward the deal of a lifetime, we do know which vehicles you might want to cross off your list thanks to a study targeting mainstream models seeing the highest dealer markups.
0 Comments
Read More
Leave a Reply. |