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Small business bingo instagram12/24/2022 ![]() ![]() Here are a few common goals small businesses might choose: Setting goals will help define your Instagram marketing strategy and narrow your focus, making it a lot easier to choose what to post! There’s a plethora of content you could post on Instagram. Whether you’re completely new to Instagram and preparing to share your first post or are already established and looking to boost your presence on the platform, it’s important to start with clear goals in mind to guide the kind of content you should post on Instagram. Getting started with an Instagram strategy as a small business Instagram could have untapped potential, and you’ll be the first brand in your niche to discover it. But if multiple customers have told you they’d follow your brand on Instagram, go ahead and create an account. If your competitors aren’t on Instagram, it might not be the right platform. So if businesses similar to yours are doing well on Instagram, it’s likely your people are on Instagram. Your competitors’ customers are also potential new customers for you. Compare your target audience’s demographics (things like age, gender, income, geographical location, etc.) and psychographics (psychological traits like interests, personality, and values) with the social media platforms you’re considering.įor example, the 18-29 age group is most active on Instagram, while the 50-64 age group leads the way on Pinterest. ![]() Compare your target audience to Instagram’s audienceĭifferent groups of people are more active on certain social media platforms than others. Customize it with questions that will show you what you want to know about your customers. Typeform even has a social media survey template you can use for inspiration. Two free options to survey your audience are SurveyMonkey and Typeform. Ask what channels they use most frequently and where they like to follow brands. If you already have an email list, send a quick survey to your customers to ask about their social media habits. If you want to know if your customers are active on Instagram, the easiest thing to do is just ask! If your customers are on Instagram, you can be successful on Instagram.īut, if you only have time to invest in one or two social media platforms, then you need to make sure that Instagram is popular with your prospective customers. Can your small business do well on Instagram?Īny business can do well on Instagram - whether you own a local book shop, e-commerce store, landscape business, auto repair shop, or yoga studio. Once you understand some basic Instagram best practices, Instagram can become a key channel for you to grow your small business. uses social media to create a loyal fan base and bring in over $100,000 a month. Just take a look at Southern Elegance Candle Company (SECC), a brand that has a thriving Instagram presence.Ī post shared by Southern Elegance™ Candle Co. Unpaid social media marketing lets you grow your customer base without a dedicated marketing team or a big budget - just a free account and a smartphone camera are all you need to get started. Instagram is particularly well-suited to small business owners who don’t have the time or budget for expensive marketing campaigns. And according to 2019 data commissioned by Facebook, 54% of people have made a purchase after seeing a product or service on Instagram. Ninety percent of Instagram users follow a brand on the platform, according to Instagram. The potential of Instagram lies more in user behavior than the large number of active users: Instagrammers like to connect with brands. According to Social Media Examiner’s 2021 social media marketing report, “Seventy-eight percent of marketers are using Instagram.” Marketers rank it second in importance after Facebook, and sixty-four percent of marketers plan to increase their activities on Instagram over the next year. ![]() Projected to reach 1.2 billion users by 2023, Instagram has huge potential for small business owners to boost their marketing efforts, and marketers everywhere know it. ![]()
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